Not All Leads Are Created Equal: How Pest Control Companies Can Win with Ads & SEO with Jan Ziegler

Not All Leads Are Created Equal: How Pest Control Companies Can Win with Ads & SEO with Jan Ziegler

Every pest control company wants more leads—but the real question is, are you getting the right ones? In this webinar, we'll cut through the noise and show you how to generate high-quality leads that actually turn into customers. You'll learn:

How to use Google Ads and Local Service Ads to attract better, not just more, calls.

Why local SEO is key to building long-term visibility and credibility in your market.

The pitfalls that lead to wasted ad spend and poor-quality inquiries.
How to create a balanced strategy that brings in consistent, high-value leads.

This session is designed specifically for pest control business owners and marketers who want to stop chasing dead-end calls and start filling their schedule with profitable jobs.

Pricing: 

NEPMA Members - FREE
Future Members - FREE

Each month, leading industry pros share proven strategies to help pest control companies increase profits, sharpen operations, and stay competitive.

SERIES SCHEDULE: (All Sessions are 11A to 12P) 

• January 13, 2026: Not All Leads Are Created Equal: How Pest Control Companies Can Win with Ads & SEO with Jan Ziegler
• February 10, 2026: HR Hot Topics for Pest Control Companies with Marci LaRouech 
• March 12, 2026: Saving the Cancel: Turning Customer Loss into Loyalty with Mickey Thomas

How to join: The Zoom link will be sent to registrants via the email address used for registration a few days before the webinar. Please be sure to download or update Zoom, if needed, before the sessions.